Second Life'ile ennustatakse hääbumist

Rupert Neate kirjutab Telegraphis, et samad eksperdid, kes ennustasid vaid kolme aasta eest, et virtuaaltõelisuse sait Second Life võib olla aastakümne kõige suurem veebiprojekt, mis teeb peagi tuule alla nii YouTube'ile kui ka MySpace'ile, prognoosivad nüüd sellele tehismaailmale vaikset kustumist.

In 2006 multinational companies, including BT, Coca-Cola, Adidas and Toyota, were scrabbling to create “in world” presences to profit from what was expected to be the next great internet cash cow.

But today the Second Life high street is mostly deserted, as businesses have realised that despite management claims that the site has 15m members, far fewer people actually play the game. Research forThe Daily Telegraph shows just 580,000 people logged on to the game last week.